Marketing

Why Market Research Is Absolutely Necessary For Product Development

You must’ve heard about how Mcdonald’s develops their new burgers or must’ve received a call from a company inquiring if you have heard about their product or service. Market research is the lifeline of new product development. You must think that the “crazy new billion-dollar idea” you have is great, but you don’t know how …

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8 Important Marketing Metrics You Should Measure In 2021

Marketing metrics or Key Performance Indicators are specific, numerical digitals that are measured to track the progress of marketing efforts or campaigns. One of the first things that should be done to achieve long-term success in marketing efforts is to understand the marketing metrics. These are the metrics associated with getting customers, running campaigns, and …

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How Important Is Marketing Strategy For Your Business Goals

Every business should have a marketing strategy, no exceptions. Marketing strategy is necessary for every business. Whether you have been in business for decades or just starting, a marketing strategy is fundamental to growth and longevity.  What is a Marketing strategy? Marketing strategy is one of the most important aspects of building a successful business. …

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