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What Does it Take To Build A Strong Brand? 5 Steps To Building A Strong Brand!

Amazon’s founder defines a brand as, “Your brand is what other people say about you when you’re not in the room.” The word “brand” itself originates from the Old Norse word “Brann” referring to burning wood. In Scandinavia, the Carolingian dynasty used ‘Brand’ as its family name, referring to fire and family resemblance. Today, more …

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