Have you ever wondered if there is a better way to market your business online? What if we told you that with a few well-thought-out strategies, you could create a brand that commands brand loyalty and gets more customers than any other marketing channel, combined? If you haven’t yet heard the term “Inbound Marketing”, you must be living under a rock. This word famous for quite some years now is not just another buzzword out there. It is valuable to business owners and marketers alike.
Inbound marketing has taken the marketing world by storm. Whether it is easy to do or not, is the question for another day. But it is the most cost-effective form of marketing.
Let’s understand first, What is Inbound marketing?
Inbound marketing, also known as organic marketing, is the process of communicating with and collecting feedback from your customers in order to improve your company and product offerings. It is about providing valuable information to the customers to make their decisions easier.
In simpler terms, inbound marketing is about getting in front of your target customers, providing value to the said customer, then converting them into a lead. It is the purest and organic form of marketing out there, as it does not include any paid media in order to reach the target customer.
It is all about creating a community around your business. Instead of just using one arbitrary channel, you can use different forms of marketing tactics; you can build a following and community.
What makes Inbound marketing so successful?
Today, customers have access to unlimited knowledge and it reflects on their buying decisions. One way to leverage this blessing in disguise is to be the one answering their questions. Customers want to be familiarized with the brand before they make their buying decision.
Educating your target customers is the entire methodology behind inbound marketing. Instead of going to your customer, why don’t you let them come to you?
Unlike traditional marketing, inbound is not in front of your customers when they are not ready or in the mindset to buy. Let’s be honest here, nobody likes advertisements (maybe some marketers do but only because of the creativity). Inbound marketing solves this issue, it doesn’t reach out to your customer when they don’t want to be disturbed. It allows the customers to reach out to you. How can it be done: by being the one solving their pain points, by educating the customers, and by nurturing them throughout the sales funnel.
So, is inbound marketing the most cost-effective way of marketing?
Yes, it is! One of the newest forms of marketing: Inbound Marketing is truly cost-effective.
What makes Inbound marketing so cost-effective?
Gone are the days when the only way to promote a business was either through radio, TV ads, or billboards. From being arbitrary, these methods were extremely expensive and can only be awarded to the highest bidder. Today, given the right skillset, anybody can promote their own business. With unlimited opportunities in front of us, from social media to websites, various content creation opportunities, these tactics can take your company to the next level (only if you know how to leverage inbound marketing).
The cost-effectiveness of inbound marketing can be attributed to three factors:
1. It leverages the creativity and expertise of the marketer. Marketers don’t have the same overhead costs as traditional marketing programs, so they can retain more talent and be more responsive to changing market conditions.
2. Users reward quality content over quantity because they know it will be worth their time.
3. It allows companies to gain access to untapped market intelligence, which can help companies respond rapidly to changing consumer behavior
When done right, Inbound can help your business grow at a faster pace than any other form of marketing at a lower price.
It takes a different approach to traditional marketing, instead of paying upfront it relies on organic growth, customer attraction, and retention. In order to do that, this methodology makes the most out of modern tools such as social media, websites, e-books, videos, infographics. Once created, inbound will keep on giving the results.
In order for inbound marketing to be successful, one must do consistent efforts and produce high-valuable content. In short, focusing on the customer.
Why is it better to focus on the customer instead of sales and marketing?
Marketing and sales are important, but so is understanding your customer. Inbound marketing focuses on the customer—that is, the potential customer who will buy from you. Inbound marketing is nothing if not valuable for customers. If a customer is happy, sales can take care of itself.
There’s a pretty simple rule of thumb when it comes to inbound marketing: if you spend more time focusing on your target customers, there will be fewer dollars going out the door to put positive ads in front of potential customers. The inbound marketing model doesn’t work well if the primary focus is on generating leads and sales rather than nurturing those leads into actual customers. Conversion rate optimization is all about making sure the buy button is relevant and productive for your visitor rather than just something that looks nice.
Like all good things, inbound has some drawbacks as well.
What are the drawbacks and how can you handle them?
Inbound marketing: it’s a long game. It takes quite some time to see results. With consistent and effective efforts, one is bound to see the results. But most businesses don’t have the time to wait for those sweet results.
This is why we suggest creating a perfect marketing mix for your brand which includes paid as well as organic marketing. Leveraging what can be leveraged should be the way forward. Using inbound methods along with other paid media can help a business pave the way for its success. It all comes down to creating a marketing strategy.