According to Statista, With roughly one billion monthly active users, Instagram is one of the most popular social networking sites out there. The platform is constantly evolving with new features aimed at boosting user engagement, which means there is always something new to discover on Instagram.
Admired by both brands and audiences alike, it has truly become a flagbearer of the connected world. We all know how important social media marketing is for business.
Instagram has evolved quite a lot since its early days but since getting acquired by Facebook in 2012, It has seen tremendous growth.
So many new features pop up on the app that it’s difficult to keep track of. These features help business owners reach their audience. Instagram has become an essential marketing tool for companies to sell products and for individual people. Here are the most popular Instagram features that you should use.
We will discuss how changing dynamic of the app can help your business stand out:
Reels, one of the newest features on the block has quickly become the game-changer for Instagram. Based on TikTok, Reels is a feature on Instagram where users can share their short videos with trending music. Brands have not been left behind though. We have seen some really creative brands create amazing captivating videos.
- IG guides
IG guides are a game-changer for brands. Works exactly like mini-blogs, it gives brands the chance to put engaging content on the app. It can work wonders if your marketing strategy is based on content creation. IG guides can be a great tool to educate the buyers about your product or services as well.
- Instagram filters
Instagram gives amazing chances for artists and designers to put their work on the app. Brands have been using this feature to create custom filters and upload them on the app.
Everyone’s favorite, anyone can add stickers to their stories. It not only makes stories more fun but also increases the user’s engagement. Brands can also create their own custom stickers for others to use. It definitely will increase the reach of the brand.
- IG Shopping
Instagram shopping feature can be a great tactic to drive traffic and show off products you’re featuring or selling. Instagram wants the audience to be on the app as long as possible and what better way to do it than to explore products?
- Instagram live
Instagram Live is one of the most engaging features on Instagram. Not only it sends a notification to the followers, going live shows followers that there is a human behind the brand. Do you also know that you can collaborate with other accounts when going live?
Taking a page out of Snapchat’s unique feature, stories were a game-changer when it was initially introduced. Using stories, you can engage the audience with stickers, food orders, and gifs. You can show behind the scenes, make fun content, and give quick updates without disrupting the feed.
IGTV is yet another Instagram feature that brands can leverage. It allows for longer videos to be uploaded compared to Instagram feeds. IGTV is great if you want to create series. Remember, Instagram wants users to be on the app as long as possible and the algorithm will prefer content that does this.
Instagram has a number of features that can be used to increase the visibility of your brand. Using them effectively, though, takes special efforts and strategy. Instagram can be a game-changer if done right.