After getting postponed for a year due to Covid-19, Expo 2020 is on our door ringing the bell. Due to the start this October, UAE has been preparing for the event since it got the green light in 2013.
Digital marketing is a powerful way to spread the word about your company. It is a thoughtful and efficient method to reach out to potential customers and promote your brand. With digital marketing, you can pull in thousands of people who are interested in your product.
What is Expo 2020?
The first World Expo – the Great Exhibition – took place in London in 1851. And since it’s been extremely popular and the rest has been history. Expo 2020 is truly a unique event. World Expos have explicitly been organized around a theme that attempts to improve humanity.
About to happen in Dubai in October, this year’s theme is ‘Connecting Minds, Creating the Future, which recognizes that generating sustainable solutions to global problems demands collaboration across cultures and regions whilst the sub-themes of Opportunity, Mobility, and Sustainability define the principal drivers of progress.
This expo will increase Dubai’s national GDP by 5.5 percent, and Expo 2020 is said to be an important event for every business based in the UAE. This expo will see up to 23 million visitors from around the world. And businesses need to be prepared to be able to cater to these visitor spikes in the country.
There are many ways you can prepare for the Expo and here we will discuss how you can market your business keeping in mind the Expo.
How can Digital Marketing help your business in Expo 2020?
Develop a marketing plan for Expo 2020
First and foremost, you should conduct an assessment of how Dubai Expo 2020 will impact your business. Build in anticipation within your target market. marketing strategy needs to look like this: Unique content – Create a new website or blog about your featured company or topic.
Prepare your website
If you already have a website, now is the time to make it ready. In order to stand out among businesses, you need to make sure your website stands out as well. Work on SEO, website speed, valuable content, etc. Create a landing page especially for Expo 2020.
Leverage the opportunity
With over 192 countries participating in the event, and hundreds of visitors and speakers, it is important to stand out. There’s a huge opportunity for you to engage with those potential customers. It can be done with the right strategy in mind and the right marketing mix. Before you even know what Expo is, hundreds of thousands of people are already talking about it.
Make the most out of Social media
We have all seen the power of social media during events, especially the power of hashtags. Dubai being a tech-savvy country, there are always hashtags going viral. For expo 2020, #DubaiExpo2020 has gained popularity. As we inch closer to October, we will see more posts coming up.
Better to start today. Some tips for Social Media:
- Create a content plan
- Create a cohesive theme for posts
- Produce highly-visual content
- Engage within your industry
- Provide valuable information
- Entertain your followers
Networking
Networking will play a bigger role this time around. Expo 2020 is a social event and people from all over the world will be visiting Dubai. There’s no doubt that this will boost business and it will also provide business owners an opportunity to meet people like them.
How can digital marketing help with networking?
When attending any events or seminars, you can showcase some behind the scenes of Expo 2020. It won’t only give you a chance to create authentic content but provide insight into an event for people who are not able to attend.
Expo 2020 is going to be a golden opportunity for many businesses. However, digital marketing can help you stand out among many businesses.
