Did you know that over 85% of people use search engines, like Google, to find local businesses? Or when people buy for something on Google are actively looking to buy that product Aka they have high buying intention. Now, if you’re looking to increase brand awareness, expand your target audiences, and increase your profit, then search engine optimization is a must.
But first, What is SEO?
SEO, or search engine optimization, is the process of improving your website so that it ranks higher in search engines.
In simpler terms, Search Engine Optimization is the process of improving a website design and content for the purpose of ranking it higher for keywords. If a website is not on page 1 for a relevant keyword, the business is missing out on a ton of visitors, therefore, tons of sales.
A good SEO depends a lot on a well-designed website. Where digital strategies may help you in the beginning but if the foundation is not solid, SEO efforts can go in vain.
A well-designed website needs to be user-friendly as one of the biggest criteria of search engine crawlers is to make sure a website is making user experience and search results better. While other marketing strategies can still be effective, there is nothing like SEO.
Let’s look at 10 significant benefits of SEO for your business, and how you can achieve them:
– SEO is absolutely critical for any business website
Search Engine Optimization has become a fundamental part of the success of businesses. Without SEO, promoting a business online is like trying to get a message across with no one listening — and that defeats the purpose. Simply put, SEO is essential to any online business’s success due to its wide range of benefits.
– SEO helps a website rank for keywords
Ranking on page 1 of any keyword on Google is a number one goal for any digital marketing strategy. What many businesses don’t understand is that people rarely go on second pages. Hence, ranking on page 1 is not just beneficial for a business but extremely critical as well especially, for those businesses which solely depend upon the internet to get sales.
– SEO is cost-effective
Apart from the time invested and a little bit of money, SEO is not expensive at all. Compared to other marketing strategies, SEO is extremely cost-effective. Not only is it pocket-friendly to run SEO campaigns, but it also gives long-term benefits to the websites. Especially in Dubai, digital marketing services are very cost-friendly.
– It boosts credibility
Ranking higher on search engines is a sure-fire way of boosting credibility as Search engine crawlers consider such sites trustworthy and credible. Search engines penalize websites that do not follow the right SEO strategies AKA those who do not follow white hat SEO. Ranking on search engines will not only get you clients but increase credibility.
– It boosts content marketing efforts
Content marketing and SEO work hand in hand. Where we know content marketing is helpful in improving credibility, written content can help with ranking for keywords. Google crawlers love good and original content, and it gives high importance to the content that ticks those criteria. SEO can be an add-on to your current content marketing services.
– Helps increase visitors to the website
Ranking on the keywords with high volume will not only increase visitors but improve the number of visitors with the intention to buy. Visitors comping through a search engine are more likely to buy your product or try your service. It makes SEO more crucial as potential customers could go to your competitors resulting in a real loss for the business.
– It is quantifiable
Unlike other marketing tactics, SEO is quantifiable. You can set up KPIs and measure those each month. You will have data on a month-to-month basis to see if you are getting returns on investment. Analysis of such data is easy and low results yielding efforts can be removed.
Perhaps, you have to invest in web development or website re-design before you can start SEO. Or Google PPC might help in your case. Whatever it is, a good digital marketing agency can be helpful in order to offer you what you need.
In 2022, SEO will remain a crucial part of the success of any business. Sociale Mix, a digital marketing agency in Dubai, can help your business not only rank on Google but help you with your overall marketing efforts.
So, what does a successful SEO strategy looks like?
The first step to achieving a successful SEO strategy is to make sure your website is optimized for SEO. This basically means making your website easily accessible to search engines.
Here are some ways to create a good SEO strategy:
1) Use keywords in your URL and throughout the site. For example, use “Dubai dentist” instead of just “dentist.”
2) Make sure that all links on the site are coded correctly. Internal links should use keywords as well, and external links should be coded with the target keyword in mind.
3) Don’t overly stuff keywords into your content or copy. Your content should be written for humans, not search engines. It’s fine to use keywords once or twice per page, but don’t overdo it or the search engines will penalize you by dropping you lower in the results listings.
4) Encourage visitors to link back to your site from their own websites by having strong internal linking between pages on your site and by offering compelling content that will make people want to share it.
Marketing is all about having a strategy where SEO is just one puzzle of a big picture of marketing strategy. A good strategy is one that complements all your marketing efforts among many different platforms achieving common goals.
SEO is not an easy nut to crack. It takes time, dedication, and hard work. But it will be worth the effort once you see how well it works for your website. A good digital marketing company will go a long way in helping you achieve this.
Sociale Mix is a marketing and advertising agency providing services in Dubai such as SEO, PPC, social media management, photography, and much more. We help businesses in Dubai grow using the right mix of marketing tactics and maximizing the return on money invested. Our process is simple: Create a cohesive marketing strategy that complements all that a business needs.