Let’s say you have developed your website and it is as good as it gets. With all those latest features following all the UX practices and beautiful pictures, anyone can anticipate a huge number of visitors. But there’s still an issue: nobody is visiting the website. Increasing website traffic seems like an undefeatable task.
In 2021, website traffic is the lifeblood of your business. With such a huge overload of content on the web, acquiring visitors is not as easy as it used to be. The problem is not how a website can be developed. Major work starts after the website is launched.
How does one get more website traffic?
No matter what niche you’re in, there are some great ways to help you with your quest for more visitors. Increasing website traffic might seem like an easy thing to do at first. But once you really think about it, there are various different answers that will contribute to increasing your site’s traffic. And it can get confusing real fast.
Today we are going to share with you a few of these methods that you can use to boost your website traffic today.
1. Keywords are your best friends
Did you know that the first step in increasing your website’s traffic is to focus on keywords?
What are keywords?
Keywords are basically the terms and phrases that searchers enter into search engines. Google algorithm uses these terms to rank pages on the website. They are extremely important as it helps solve the problem of the searcher.
Keywords are the lifeblood of your website content. Keywords research is an important part of SEO. Master the art of keyword research. Once you know what people search for online, you can start putting together content on your site that will bring in potential customers.
2. Create a blog
Continuing on point one, Google really doesn’t like keyword stuffing. Creating a blog for your site not only helps with the website ranking but also puts the brand out there. Blogs can be helpful in solving the issues of the visitors, educating them on the products and services you provide.
Although, content marketing not only solves the visitor’s issue but helps nurture the potential leads.
3. Make your website easy to find
People will only visit your site if it’s easy to find. Just like a brick-and-mortar business, location can be the game-changer. Your website’s discoverability plays a huge factor for new audiences to visit your site. There are few ways to do it, SEO, cross-linking, social media, online forums, etc.
4. Engage your visitors
You can drive more leads, more sales, and more money by engaging people on your website. Visitors that are engaged are more likely to visit again. Remember, the goal is not just to increase unique visitors but also to retain the existing visitors as well.
Most businesses focus on driving traffic to their websites through ad spending and while that’s important, you can also drive more visits through engagement on your website. Engage your visitors with creating memorable content, use CTA’s, and provide them valuable information. The goal here is to make your visitors’ lives a little better than before they visited your site.
5. Answer Questions on public platforms
If someone is asking questions related to your product or service, it’s already a potential customer. Answering questions related to your industry will make you an industry leader and problem solver.
6. Leverage LinkedIn’s Publishing Platform
Publishing on LinkedIn can reap far more benefits than simply sharing links to your website. Posting engaging content that provides value to your audience can help you rank higher in searches and attract new followers. And, since LinkedIn is a social network, having an active presence on the platform contributes to the development of your intimate network of contacts.
7. Update “Expired” Content
Audit existing content on your website. See how old it is or is it even relevant anymore? Are visitors to those pages decreasing? If you’re experiencing any of these things, it’s time to think about updating your site with fresh content. The simple answer is: if it’s expired, it should be updated.
8. Utilize Email Marketing
Email marketing is a powerful tool for driving traffic to your website. It’s simple: when someone opens an email, they want to know what’s in it. One of the easiest ways to improve your email marketing is by sending high-value brand messages that help people understand what’s in them.
By taking these steps, some businesses can see instant gratification, others will take time. Remember to keep on working on these tactics to build a great foundation for your website.